The first time I smelled this snuff after opening the lid I wanted to fetch a spoon and eat it, it smelled that good to me. This is a very dark brown, coarse ground snuff that does not stay in my nose without pinching after snuffing. Now it is a good thirty days later and I still want to eat this snuff :) It comes in a vacuum sealed tin that does not unscrew, rather pry one edge with a knife to release. Very Fresh! I do wish this snuff was a fine grind, but that is just my preference. I only have two SG snuffs at the moment, this and Black Coffee, but I can truly say that I love them both, despite their coarse grinds. I can smell a delicious vanilla and rich tobacco with this snuff, it reminds me of pipe tobacco that is fermented. This snuff arrived in a very stout 25 gram tin, I do not mess around with the tap boxes when tins are available. Elmo's Reserve is a delicious snuff that has a medium nicotine content and is Highly Recommended.