My first apricot, so I cannot compare it to others. It has a nice sweetness to it, and I found it pleasurable to use. It seems like it made the rest of the world smell better and I enjoyed the experience. It didn't smell perfumey or soapy. Decent snuff, worth a try if you like fruity snuffs.
The best Apricot to me is the Poschl Gawith Apricot. After the initial cool kick of menthol simmers down, the fruitiness of the apricot takes over and lasts. Very pleasant. Flip top dispenser that allows easy dispense and keeps fresh.
Ahhh, I had been looking forward to trying that brand... as I have heard good things and was impressed by their corporate video detailing their processes. I'm not a big fan of menthol though... hmm...
I agree with Troutstroker, Wilsons Apricot is excellent and that you should still give Poschl a try. However my my personal favorite Apricot is McChrystals Apricot, it was the first apricot I ever tried and it is amazing to me, like my first love I am partial, mellow but long lasting, total satisfying. Takes me back to the day when I first tried snuff.